Episode Transcript
[00:00:00] Speaker A: You're listening to the AI Edge, the show that makes AI simple, easy and practical. From chaos to clarity. AI made easy. Let's cut the chaos. We want to start today with a question for every business owner listening. Are you running your business or is your business running you?
[00:00:18] Speaker B: That's the question, isn't it? Because for so many, it feels like you're just constantly reacting, putting off fires, chasing down tasks, just trying to keep up.
And a lot of people think AI is this thing that's coming to change all that, but the truth is, it's not coming. It's already here.
[00:00:35] Speaker A: It's impacting business right now. And the gap between businesses that use it systemically and those that don't is getting wider every day. I mean, look at the data. Harvard Business Review found that businesses that respond to a lead within five minutes are 21 times more likely to convert them.
21.
[00:00:54] Speaker B: That's an insane number. And it gets crazier. Forrester reported that 50% of leads, half,
[00:01:00] Speaker A: never get a response at all because people are busy. The business owner is in a meeting, the sales rep is on a call, and that lead just goes cold. That's the reality of running a business manually.
[00:01:12] Speaker B: Exactly. The intention is good, but the system, or lack thereof, is broken. So today we're going to talk about the system that fixes this. A system that ensures every single lead gets an instant personal response twice.
[00:01:26] Speaker A: And the engine behind that system is an AI agent named Izzy. Now, when people hear AI agent, they might think chatbot a little pop up on a website. This is not that Izzy is the brain inside a much larger platform we've developed called hello, Nexus.
[00:01:43] Speaker B: That's the key distinction. Izzy is the agent. Hello, Nexus is the system. It's the central nervous system for your business's growth.
And you can actually see it in action. If you go to thehellolc IO right now, you can talk to Izzy, experience it firsthand.
[00:02:00] Speaker A: Yeah, we really want you to feel it, not just hear about it. But let's back up and explain why this matters so much. We keep talking about AI as the new business operating system. What does that actually mean?
[00:02:13] Speaker B: It's the best analogy. Think about your computer. You don't really think about Windows or iOS, right?
It's just the thing that runs in the background, allowing all your other programs, your email, your browser, your calendar to work together seamlessly.
[00:02:28] Speaker A: Right. It's the foundational layer.
[00:02:30] Speaker B: Exactly. That's what a proper AI system does for a business. It's the layer that connects your lead sources, your CRM your calendar, your communication channels and makes them all work together automatically.
[00:02:42] Speaker A: And when that happens, the results are incredible. Forrester again found that automated lead nurturing leads to a 10% or more increase in revenue in just six to nine months. Because you're not dropping the ball anymore
[00:02:56] Speaker B: and you're being persistent. HubSpot famously says it takes on average five or more follow ups to close a deal. Who has time to do that manually? For every single lead, Nobody. But an AI system, it does it every single time, without fail. It's all about speed, response, execution, which ultimately leads to revenue.
[00:03:16] Speaker A: So let's dive deeper into what this system, hello Nexus actually is. Because it's important to also define what it's not.
[00:03:24] Speaker B: Right? Hello, Nexus is not a website. It's not a funnel builder. It's not just another app you have to log into. The best way to think about it is like the electricity in a building.
[00:03:33] Speaker A: Ooh, I like that. Explain that.
[00:03:35] Speaker B: You don't build a house and then think, oh, I should probably add electricity. The electrical wiring is built into the walls from the beginning. It's the invisible infrastructure that powers everything. The lights, the appliances, the outlets.
[00:03:49] Speaker A: Okay, so hello, Nexus is that power layer. It connects to the things you already use. Your CRM, your calendar, your email, your lead forms. And it gives them intelligence, it powers them up.
[00:04:01] Speaker B: Precisely. And it's not just one AI agent. That's another key point. There are multiple agents working together. There is a lead response agent that handles the initial contact, a follow up agent that nurtures leads over time, a scheduling agent that books meetings. They all work in concert.
[00:04:19] Speaker A: This is the big difference between what we call manual AI and a true execution system. Manual AI is you going to ChatGPT and saying, hey, write me a follow up email. You still have to copy it, paste it, send it, and track the response, right?
[00:04:34] Speaker B: You're still the one doing the work. Hello, Nexus is a full execution system.
It doesn't just suggest the email. It qualifies. The lead, writes the email, sends it, understands the response, and then takes the next appropriate action. Like booking a meeting without any human intervention.
[00:04:52] Speaker A: And the implementation is seamless. That's another fear people have, that they'll have to tear down everything they've built. But it's not like that because it's a power layer. We're just plugging it into what you already have. There's no complex month long training process for your team and it just works.
[00:05:10] Speaker B: Let's make this real with a case study. Imagine a 10 employee company, maybe a marketing agency, Or a small consulting firm. They have a sales team of two or three people, a support person, and the rest are delivering the service. Sound familiar?
[00:05:24] Speaker A: Very familiar. And the owner is frustrated because leads are slipping through the cracks. The sales team says they're following up, but things are inconsistent. The owner thinks, maybe I have a people problem. Do I need to hire a better salesperson?
[00:05:38] Speaker B: But it's almost never a people problem. It's a system problem. The team is trying their best, but they're human. They're juggling demos, current clients and new leads. They can't possibly respond in five minutes every time.
[00:05:51] Speaker A: Okay, so now we plug in. Hello Nexus. The after state. A lead comes in from their website. Instantly. Izzy is on it. A personalized text goes out, a conversation starts. Izzy qualifies the lead by asking a few key questions.
[00:06:06] Speaker B: And if the lead is qualified, Izzy offers up the sales team's calendar and books the appointment right there in the text conversation. The salesperson's only job is to show up to a pre booked, pre qualified meeting.
[00:06:18] Speaker A: The result is transformative. The sales team is happier and more effective because they're spending their time selling, not chasing. The conversion rate skyrockets because of the speed. And the business can handle twice the lead volume. With the exact same team, more output,
[00:06:34] Speaker B: same staff, that's leverage. Now let's take another example. A completely different scale. A solo financial advisor.
[00:06:42] Speaker A: Perfect. Their reality is even more stretched. They are the salesperson, the delivery person, the customer support, everything. They spend half their day just chasing leads and answering the same five questions. What are your fees? Do you work with people my age? What's your minimum investment?
[00:07:00] Speaker B: It's exhausting and it prevents them from doing the high value work giving financial advice.
So let's look at the after state. For them, we install the hello Nexus power layer.
[00:07:10] Speaker A: Now a lead comes in. Izzy handles that entire initial conversation. She can be trained on the advisor's specific fee structure, their ideal client profile, all those FAQs. She answers all those repetitive questions instantly.
[00:07:24] Speaker B: Though the advisor isn't wasting their time with tire kickers. Izzy filters for them and for the people who are a good fit. She books a consultation, but it doesn't stop there. She also nurtures the leads that aren't ready yet, sending them helpful articles or checking in once a month.
[00:07:40] Speaker A: The result is that the financial advisor gets their time back. The conversations they do have are with pre educated, high quality clients who are ready to talk strategy. They're not just working harder, they're working smarter. They can grow their practice without hitting a Ceiling of burnout.
[00:07:57] Speaker B: Now, some of our longtime listeners might be thinking, hey, wait a minute, didn't you guys used to talk about something called biz in a Box?
[00:08:04] Speaker A: Yes, and that's a great question. We want to clarify that biz in a box hasn't been replaced. It's been upgraded and integrated. It's evolved. Think of Biz in a Box as the beautiful smart foundation. It's the user facing smart page where your clients interact, right?
[00:08:20] Speaker B: But hello, Nexus is the engine under the hood. It's the full AI execution layer that powers not just that page, but your entire lead to closed process across all your channels. Business in a Box was the smart house. Hello, Nexus is the smart city. It's a massive leap in capability.
[00:08:37] Speaker A: Okay, so this all sounds powerful in theory, but let's get super practical. I'm a business owner listening to this and I'm thinking, my business is a mess. I don't even know where to start. What's the first step? Which brings us to the most important part of this conversation. The mindset shift required to really leverage this.
For years, the question has been, what is AI going to do to my business?
[00:08:59] Speaker B: Yeah, this passive futuristic question, as if we're just waiting for the robots to arrive.
[00:09:04] Speaker A: But that's the wrong question. The right question is, what are we doing in our business right now? Are we ignoring people who reach out for help? Are we taking 24 hours to respond to an interested customer? Are we letting qualified leads go cold because we're too busy?
[00:09:20] Speaker B: Because AI doesn't have its own secret agenda. All it does is amplify our existing intentions. If your intention is to serve every lead with speed and care, but your manual system can't keep up, AI will execute that intention perfectly.
[00:09:34] Speaker A: It amplifies what's already there. If you have a leaky bucket, AI will just pour water into it faster. But if you have a solid process, AI will turn it into a fire hose of efficiency. The problem isn't the AI, it's the process it's being applied to.
[00:09:48] Speaker B: So it's time to stop overthinking and just start experiencing. Stop reading another article about what AI might do next year and go see what it can do do for you right now.
[00:09:59] Speaker A: Go to the hello LLC IO and meet Izzy. Ask her questions, see how she responds. Feel the speed that experience will teach you more than any podcast ever could.
[00:10:10] Speaker B: Because this is the main theme, the one thing we want you to walk away with. AI isn't the advantage anymore. Everyone has it. Implementation is.
[00:10:19] Speaker A: That's it. It's about building the system that lets you deliver a perfect customer experience every single time. And when you have that, you realize
[00:10:27] Speaker B: your business doesn't need more people, it needs a system that actually works. Begin your AI Clarity experience. Book a free no Obligation strategy session at Pelollc IO. Let's see where AI can save you time, money and stress today.
